Client Overview
A fast-growing gaming startup, GameStar Solutions, aimed to penetrate the Indian market with a focus on skill-based games that are intuitive, engaging, and scalable across platforms. They approached NKB Playtech to help them design, develop, and deploy their flagship game.
Challenge
The client faced several challenges:
- Building a robust gaming platform that could handle millions of concurrent users.
- Ensuring seamless performance across mobile, web, and desktop platforms.
- Integrating advanced features such as real-time multiplayer, AI-based matchmaking, and an immersive user interface.
- Meeting tight deadlines for the launch without compromising on quality.
Solution
NKB Playtech collaborated with the client to address these challenges effectively:
- Technology Expertise: Using Unity’s cross-platform capabilities, we created a unified codebase, minimizing development time and ensuring consistent performance.
- Scalability: Implemented a cloud-based architecture for backend support to ensure seamless scalability during peak traffic.
- Advanced Features: Designed an intuitive UI/UX, integrated AI-based player matchmaking, and ensured robust real-time multiplayer capabilities.
- Rapid Development: Adopted Agile methodologies for continuous feedback and iterative improvements, enabling on-time delivery.
Results
- Successful Launch: The game garnered 5 million downloads within the first month of launch.
- Seamless Performance: The platform maintained zero downtime, even during peak traffic of over 1 million concurrent users.
- High Engagement: The game achieved a 30% higher retention rate compared to industry benchmarks, thanks to its intuitive design and engaging gameplay.
- Market Recognition: The game was featured in several leading publications and ranked among the top 10 skill-based games in India.